In the beginning, PT Duta Abadi Primantara came up with the idea of developing a product that is important and crucial for daily life, that also can be developed into premium products. It is only a matter of time until PT DAP found the idea and opportunity to build a premium mattress to meet the demand of high quality sleep, since people spend 1/3 of their lives on their beds.

In 1988, PT Duta Abadi Primantara took over a mattress company and Introduced Florence® as the first spring mattress brand in Indonesia. To provide market need supplies of high quality sleep, PT Duta Abadi Primantara expanded the marketing network by increasing numerous branch offices.

PT Duta Abadi Primantara has 12 branches throughout Indonesia and hold licenses for some of the best leading mattress brand in the world such as Aireloom®, King Koil®, Serta®, and Tempur®. We hold exclusive licenses not only in Indonesia, but also some countries in the South East Asia such as Singapore, Malaysia, China, Vietnam and Phillipines.

Customer Satisfaction has become the main important issue that PT Duta Abadi Primantara want to carry along the journey. They enhances the Customer Relationship Management and Human Resources Development by continuously improving their after-sales service. PT DAP keenly aware that one of the reasons for the company's success is good after-sales service. A comprehensive customer satisfaction is a priority for PT Duta Abadi Primantara.